About
Thirteen years, one idea.
Bepleez did not start as a company. It started as a question about what commerce could look like if it began with people instead of products.
2013
Chapter I
First intuition
A simple observation: consumers spend most of their effort searching, when they already know what they want. The technology to reverse this did not exist yet.
2013–21
Chapter II
Years of reflection
The idea stayed with us. We studied consumer-driven commerce thinking, including the work of Doc Searls and Project VRM, and kept refining what a working version might require.
2022–24
Chapter III
AI makes it possible
Conversational AI agents finally made it possible for a system to understand and act on a consumer's intention at scale. The missing piece had arrived.
Today
Chapter IV
Building Bepleez
We are building the Intent Commerce Foundation, and its first commercial implementation: AI negotiation for Shopify merchants, live at hello.bepleez.com.
We are not claiming to have invented this idea. We are trying to finally build it.
Come build it with us.
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